Thursday, November 20, 2003

A tribute to Starbucks

For hundreds of years coffee has been a mainstay in our culture. But Starbucks, taking the queue from tobacco company executives, has taken coffee and made it into a necessity of life for millions of Americans. They have saturated our culture with their product by reliably selling a consistent cup of joe (and derivatives) through a remarkably well organized distribution chain.

They have made wireless internet connections at your favorite coffee shop a reality. They have brought hippies and yuppies together under the hyped up umbrella of caffeine addiction.

Starbucks. . . showing tobacco companies the way it should have been done. . . little shops on every 8th corner in large urban areas that addicts of their product can regularly gather at to imbibe (or if tobacco, exhale) their product.

They have won my respect and admiration, not to mention about $5 a week (5X52=$260 a year in after tax dollars. Before tax dollars of about $450 for a low income joe like me).

Please join me in writing your legislators in support of naming May 15-21 "Starbucks Week." Together, we can make a difference.

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